In the old days of MLM there wasn't much technology to play around with, people would usually hold home meetings and most lead generation and prospecting was done face to face.

When MLM burst on the scene some manufacturers would give distributorship rights to individuals rather than put their products on shelves in supermarkets. This would save the manufacturers a heap of money they would otherwise would have to spend on advertising.

The idea behind it was, that if enough people would brand the company then the MLM company would have recognition and their value in the marketplace would be sealed with all the distributors being the advertising agencies.

Internet Marketing

Then came the internet and this opened the floodgates for the masses entering into the MLM arena. MLM companies started to build replicated websites for their distributors, while this sounded like a good idea it actually made it harder for distributors to practice direct marketing MLM products.

What's In It For The Company

Direct marketing MLM companies works but only for the MLM companies themselves. People will always remember the companies and not you and that's not the greatest deal for you is it my friend?

New School Direct Marketing MLM Strategy

This new school technique of direct marketing your MLM revolves around the You Inc. business model, popularly known as Attraction marketing.

With attraction marketing you no longer need to worry about having dependency on your company. Your company owns your downline, your leads, your replicated website, the products and everything else.

If your company ever felt like removing you they'd do it and you will lose everything. I once had a little problem with my bank and I made a late payment but before that my company sent me a message saying that if I didn't make a payment swiftly then they would shut down my account and take all my leads.

With attraction marketing people come to you first and they join in business with you, not your company. With attraction marketing you own your own list and if your company ever terminates your distributorship then no worries, you have a loyal tribe following you, who believe in you and will join you in any business you choose to promote.

Direct marketing MLM businesses doesn't have to be one sided, where your company takes all the value out of your efforts. It can be beautifully rewarding to you if you attach your MLM to your business model of You Inc. so it becomes just another income stream.

This is the way forward and your best chance at 6 figures this year. You might just explode your MLM business.